Hook pattern · 18 hooks
Before and after hooks for TikTok slideshows
Before and after hooks promise a change the viewer wants: “My money before vs after a 10-minute Sunday check”. A TikTok slideshow is made for this, because the swipe itself is the reveal. Slide 2 shows the before, slide 3 the after, and the viewer gets the change in their own hands.
What a before and after hook looks like
My blank: money before vs after blank: a 10-minute Sunday check
The slides after it
- 1.Slide 1: the hook, naming the area and the one change.
- 2.Then pairs: “Before: …” and “After: …”, or one slide that holds both.
- 3.The last slide says what made the change easy: your app.
Why before and after hooks suit a slideshow
- The swipe is the reveal. No video edit needed; the next slide is the after.
- A small, specific change (ten minutes, one habit) feels doable, so it's believable.
- Pairs of slides make the post easy to follow: before, after, before, after.
- It shows the app's result without a feature list.
On a slideshow the first slide is the hook: no voice, no motion, just the words and the photo, read in about two seconds. Keep it under 14 words (why).
18 transformation hook examples, by kind of app
Written for app founders, grouped by kind of app. The words in boxes are blanks: swap in your own details.
Budgeting apps
- My money before vs after a blank: 10-minute Sunday check
- My bank account before vs after I stopped blank: ordering in
- Payday before vs after I blank: paid myself first
Fitness apps
- My mornings before vs after a blank: 15-minute workout habit
- My training before vs after I started blank: logging sets
- My week of food before vs after blank: Sunday meal prep
Language apps
- My blank: Spanish before vs after blank: 3 months of daily practice
- Ordering coffee in blank: Paris: month one vs month six
- My study routine before vs after I stopped blank: cramming words
Study apps
- My notes before vs after I learned blank: active recall
- My exam week before vs after blank: planning in blocks
- My grades before vs after blank: phone-free study
Meditation and sleep apps
- My nights before vs after a blank: 10-minute wind-down
- My mornings before vs after I stopped blank: checking my phone first
- How I handled stress before vs after blank: daily breathing
Productivity apps
- My to-do list before vs after I blank: cut it to 3 things
- My calendar before vs after blank: no-meeting mornings
- My Mondays before vs after a blank: Sunday reset
Example: a before and after slideshow for a budgeting app
A made-up budgeting app on @yourapp. The words are ours; Reelazy laid out and drew the slides on stock photos, at 3:4, the frame TikTok shows photo posts in.
1 · The hook: the area and the one change.
2 · The before.
3 · The after.
4 · A second pair on one slide.
5 · What made it easy: the app.
How to use before and after hooks in Reelazy
- 1
Pick the format
Before and after hooks open the Story / POV format: the hook, one idea per slide, your app softly at the end.
Story / POV format - 2
Or copy a slideshow that uses this hook
Found a before and after post that works? Save it with the Chrome extension or add screenshots. Reelazy copies its hook pattern, structure and look, never its words or photos.
Copy a format - 3
Get posts for your app, approve them
Reelazy writes the posts for your app in that format, with several hooks per post, keeping the strongest. You read each one, change the hook if you like, and approve it before it goes to TikTok.
Make posts
Questions
Do I need real before and after photos?
No. On a slideshow the words carry the change; the photos set the mood. Use your own app screenshots on the slide that shows the app, if you have them.
Is it fine to show results?
Show the change in the viewer's day (time saved, knowing where the money went), not promises of numbers they will hit. Results you can't back up get called out in the comments.
Can I use these hooks as they are?
Yes, they are free to use. Change the highlighted blanks to your own details: a hook with your real numbers, places and moments reads as yours, and copies of the same line do worse.
Can Reelazy write hooks like these for my app?
Yes. Paste your app's link once, then pick a format or copy one from a TikTok slideshow you like. For each post Reelazy writes several hooks and keeps the strongest, and you can change it before you approve the post.
Related reading
- How long should the text on a TikTok slide be?
Up to 14 words for the hook, and why.
- TikTok slide text checker
Paste your hook and slides; it counts the words and flags lines that sound AI-written.
- How to make a TikTok photo carousel that sells
From the hook to the last slide, step by step.
More hook patterns
Listicle hooks18 hooks · 4 habits that gave me my evenings back
Mistake hooks18 hooks · Gym mistakes that kept me stuck for a year
Myth vs fact hooks18 hooks · Meditation myths that made me quit
POV hooks18 hooks · pov: you finally understood a whole conversation in Spanish
I wish I knew hooks18 hooks · Study tips I wish I knew before my first exam
Unpopular opinion hooks18 hooks · Unpopular opinion: you don't need to work out every day
Comparison hooks18 hooks · Cash vs card: the one that actually helped me save
How-to hooks18 hooks · How to remember new words without flashcards
Storytime hooks18 hooks · I missed every deadline for a year. Here's what changed
Make your first 2 posts free
Paste your app or store link, show Reelazy a TikTok slideshow you like, and it makes your first 2 posts in that format. Free for 2 posts on 1 TikTok account, no card. Pro is from $19 a month.